BRIEF

SKYY Canada commissioned Naloi Media Group to launch a positive and impactful influencer marketing campaign during Pride Month 2020. The campaign aimed to spread positive messaging, increase brand awareness and support the LGBTQ+ community through collaboration with three high-profile influencers; Sofona Cox, Project Runway Canada Winner; Cheyenne Catchpole, former NBA Dancer for Toronto Raptors and co-founder of YouTube Channel Chey & Erica and Bobby Raffin, LGBTQ+ content creator, photographer, and sought-after drag costume designer. The campaign’s goal was to support the LGBTQ+ community and show solidarity with Black Lives Matter by building buzz with positive messaging. 

STRATEGY

• Partner with three influential LGBTQ+ influencers to create original content and spread positive messaging.
• Encourage influencers to share what they are proud of this Pride Month through their content.
• Utilize appropriate hashtags to increase awareness. 
• Promote the campaign on SKYY’s digital platforms to increase reach and engagement.

RESULTS

• +23k Social Media Impressions
• 20k Social Media Reach
• 2.3k Social Media Engagement

SERVICES INVOLVED

• Strategy Development
• Influencer Marketing
• Social Media Strategy Implementation.