OBJECTIVE

Celebrate Pride Month 2020 with a positive, inclusive, and impactful influencer campaign that spread awareness, reinforced SKYY Vodka’s support for the LGBTQ+ community, and aligned with the broader social justice movement of the time. The campaign aimed to amplify authentic voices and encourage messages of pride, unity, and love across social media platforms.

APPROACH

• Partnered with three prominent LGBTQ+ influencers — Sofona Cox (Project Runway Canada Winner), Cheyenne Catchpole (former NBA Dancer and co-founder of Chey & Erica), and Bobby Raffin (LGBTQ+ content creator and designer) — to share authentic and empowering stories
• Encouraged influencers to highlight personal messages of pride and positivity through original, creative content
• Promoted the campaign using inclusive hashtags and storytelling to drive awareness and social engagement
• Extended visibility through SKYY Vodka’s owned digital platforms, reinforcing brand alignment with diversity and inclusion initiatives

RESULTS

• 23K+ social media impressions
• 20K total reach
• 2.3K social media engagements
• Strengthened SKYY Vodka’s positioning as an ally brand supporting equality and creative self-expression