OBJECTIVE

Celebrate Tweezerman’s 40th anniversary with a digital and influencer marketing campaign designed to raise awareness of the brand’s milestone and drive online sales for the limited-edition Anniversary Slant Tweezer. The campaign focused on leveraging partnerships, paid media, and engaging social content to amplify visibility and encourage conversions.

APPROACH

• Partnered with renowned brow experts Mary Dang (Eye Love Beauty Bar) and Haley Bogaert (HB Face) to create authentic, expert-led content and reinforce brand credibility
• Launched Facebook giveaways to generate excitement, grow engagement, and drive traffic to Tweezerman’s e-commerce platform
• Deployed a targeted ad campaign across Facebook and Instagram to increase reach, website visits, and purchase intent
• Developed month-long promotional messaging and digital creative aligned with the anniversary theme to enhance campaign continuity

RESULTS

• 392.2K social media impressions
• 201.3K social media reach
• CPM: $5.50 (vs. industry standard $11.20)
• ROAS: $3.87 per dollar spent
• Successfully increased brand awareness and purchase conversions during the anniversary period