OBJECTIVE

Strengthen ZWILLING Group’s digital presence and drive measurable sales growth through a comprehensive, year-long social media strategy encompassing content development, paid advertising, and community management across Facebook and Instagram.

APPROACH

• Developed an integrated content strategy for paid and organic campaigns across Facebook and Instagram
• Produced tailored digital content aligned with both global and localized marketing initiatives
• Built and maintained detailed social calendars to support ongoing marketing and sales efforts
• Collaborated with internal marketing and sales teams to design and implement a data-driven social media buying strategy
• Created a comprehensive social media playbook outlining brand voice, crisis communication, reporting structures, and engagement protocols
• Integrated social shopping applications to streamline the path-to-purchase and increase conversions

RESULTS

Instagram

• 2.6M+ total impressions
• 1.6M+ total reach
• Sales KPIs exceeded by 29%
• 59% increase in purchase conversions from 2018
• Achieved ROAS of $35.06

Facebook

• 126K+ impressions
• 68.7K+ reach
• CPM of $8.79 (vs. industry standard $11.20)

Overall Impact

• 14% increase in followers across ZWILLING’s social media platforms
• Established a robust digital ecosystem that seamlessly connected content, engagement, and commerce