BRIEF

Espolòn Tequila approached Naloi Media Group for World Paloma Day with the objective of promoting Espolòn as the preferred choice for crafting the Paloma cocktail. The partnership aimed to increase brand awareness, engage the target audience through compelling content, and encourage user-generated content for social media platforms, while remaining relevant on a significant national holiday.

STRATEGY

• Partner with Canadian influencer, Robin Jones, to promote World Paloma Day and increase the visibility of Espolòn Tequila through showcasing the Espaloma cocktail recipe.
• Provide Robin with a Paloma cocktail kit and a detailed program brief to guide her in creating engaging content for the campaign.

RESULTS

• 24k Robin Jones Social Media Impressions
• 19.3k Robin Jones Social Media Reach