OBJECTIVE

Increase brand visibility and position Espolòn Tequila as the go-to spirit for crafting the perfect Paloma cocktail in celebration of World Paloma Day. The campaign aimed to drive engagement, inspire user-generated content, and strengthen Espolòn’s relevance among Canadian consumers on a key national occasion.

APPROACH

• Partnered with Canadian influencer Robin Jones to promote Espolòn Tequila through the #Espaloma campaign
• Provided Robin with a curated Paloma cocktail kit and a detailed campaign brief to guide authentic, engaging content creation
• Encouraged social storytelling through recipe demonstrations and lifestyle imagery to drive awareness and inspire at-home cocktail experiences
• Amplified campaign visibility through targeted influencer content timed to coincide with World Paloma Day celebrations

RESULTS

• 24K social media impressions from Robin Jones’ campaign content
• 19.3K social media reach
• Successfully reinforced Espolòn Tequila’s positioning as the preferred choice for the Paloma cocktail