BRIEF 

Aperol Canada commissioned Naloi Media Group to launch a holiday campaign to reinforce Aperol Spritz as Italy’s most iconic Aperitivo Cocktail and educate consumers on the authentic recipe. The campaign aimed to spread joy, build awareness, drive trial, and build loyalty with Aperol’s target audience and support in growing Aperol Canada’s Instagram followers. The campaign resulted in over 1.1M broadcast impressions, over 275k social impressions, and a 23% growth in Instagram followers within three weeks. As a result, Aperol Canada gained over 1.1M broadcast impressions on CTV News Winnipeg, Calgary and CHCH Morning Live, over 275k social impressions and Instagram account growth of 23% within only three weeks. 

STRATEGY

• Develop a strategic partnership with Afrim Pristine of The Cheese Boutique to create video and photography content.
• Partnership with Afrim Pristine of The Cheese Boutique to create video and photography content.
• Identified 12 influencers in Ontario to host giveaways
• National broadcast tour with Aperol on CTV News Winnipeg, CTV News Calgary, and CHCH Morning Live.
• Extension of the program into a secondary campaign leading up to New Year’s Eve with six Spritzmas influencers promoting the Aperol Spritz recipe through Instagram tutorial videos.

RESULTS 

• 1.1M Broadcast Media Impressions 
• 269.2k Social Media Reach
• 275.7k Social Media Impressions
• 9.5kGiveaway Entries
• 23.5k Social Media Video Views
• 23.5k Social Media Engagement
• 23% Instagram Follower  Growth
• 77 Content Pieces Developed