OBJECTIVE

Position Aperol Spritz as the go-to holiday cocktail in Ontario, shifting consumer perception beyond summer occasions. Encourage trial and build loyalty by educating audiences on how to craft the perfect Spritz at home.

APPROACH

• Partnered with 12 lifestyle influencers and Afrim Pristine (Canada’s leading cheese expert)
• Launched “12 Days of Spritzmas” giveaways, featuring Aperol Spritz Kits and cheese board pairings
• Secured a national broadcast tour to expand reach and visibility

RESULTS

• 10K contest entries
• 23% follower growth on Aperol Canada’s Instagram (12 days)
• 1.1M broadcast impressions