BRIEF

Naloi Media Group was contracted by Tweezerman Canada for a year-long campaign to manage the brand’s Facebook and Instagram accounts. The goal was to develop a comprehensive social media strategy that covered all aspects of social media management, including content development, advertising strategy, social media planning, and community management. The main objective was to increase followers on Instagram and Facebook by 10%, build an email database for email marketing, and create custom content for social media.

STRATEGY

• Develop a content strategy for media buying and organic posting.
• Create a content plan around global and local media campaigns.
• Develop a social media playbook that adheres to crisis communication plans, reporting protocols, and community posting guidelines.

RESULTS

• Facebook: 12% Increase 
• Instagram: 35% Increase
•  +657, 2k Instagram Impressions 
• +523.7k Instagram Reach 
• 5k+ Newsletter Subscribers 
• Facebook CPM: $5.75 (vs. standard $11.20) 
• Facebook CPC: $0.14 (vs. standard $0.45)