OBJECTIVE

Develop and execute a comprehensive year-long social media strategy for Tweezerman Canada to strengthen brand presence, grow followers, and drive engagement across Facebook and Instagram. The campaign aimed to elevate brand awareness through content development, advertising strategy, and community management while supporting lead generation through email marketing.

APPROACH

• Created an integrated content strategy combining paid and organic social media initiatives
• Developed a year-round content plan aligned with both global campaigns and local market priorities
• Managed community engagement and daily posting across Facebook and Instagram to enhance brand loyalty
• Built a customized social media playbook outlining brand voice, crisis communication guidelines, reporting protocols, and best practices
• Implemented a performance-driven media buying strategy to optimize ad spend and lower cost per acquisition

RESULTS

• Instagram: 35% follower growth | 657.2K impressions | 523.7K reach
• Facebook: 12% follower growth | CPM: $5.75 (vs. standard $11.20) | CPC: $0.14 (vs. standard $0.45)
• Email Growth: 5K+ new newsletter subscribers
• Successfully exceeded brand’s social growth and engagement objectives while achieving industry-leading ad performance metrics