OBJECTIVE

Support the launch of Myth Restaurant in downtown Toronto, reintroducing the former Citizen space as an authentic Greek dining destination and building excitement despite COVID-19 restrictions.

APPROACH

• Targeted top lifestyle, food, drink, and culture outlets for feature coverage
• Invited media and influencers for private tours, tastings, and founder interviews
• Positioned the launch as a celebration of Greek culture and a positive addition to Toronto’s dining scene during a challenging time

RESULTS

• 29 media mentions
• 52.1M PR impressions