OBJECTIVE

Position Summer House — an innovative collaboration between Harlo Entertainment, Honeycomb Hospitality, and The Food Dudes — as Toronto’s premier rooftop destination for dining, entertainment, and staycations. The campaign aimed to generate awareness, drive visitation, and establish Summer House as the city’s must-visit summer experience.

APPROACH

• Developed and executed a strategic PR campaign to introduce Summer House to Toronto’s media and lifestyle community
• Invited select top-tier media for personalized, one-on-one experiences to explore the venue’s culinary offerings, signature cocktails, and live programming
• Organized exclusive overnight stays at Hotel X for key media and influencers to deliver the full “ultimate staycation” experience
• Positioned Summer House as a safe, elevated escape during the pandemic, aligning with consumer demand for local leisure experiences

RESULTS

• 14 media mentions secured across leading outlets including The Kit, Toronto Life, Holr Magazine, View the Vibe, Narcity, blogTO, and DailyHive
• 16.5M potential PR impressions
• Successfully established Summer House as one of Toronto’s most sought-after summer destinations