BRIEF

Baro commissioned Naloi Media Group (NMG) to celebrate the re-opening of Baro’s main dining room with a re-launch event. Guests were treated to dishes from Baro’s new menu and introduced to their new Executive Chef, Brent Maxwell. NMG invited media and social influencers to enjoy and experience a new Baro, encouraging them to share their experience across social and in outlets such as Dished Toronto, Taste Toronto, View the Vibe and Auburn Lane. As a result the campaign received 5.3M media impressions and 2.4M potential social impressions.

STRATEGY 

• Work collaboratively with the Baro team to create a celebratory event.
• Curate a tasting menu showcasing dishes from the new menu.
• Introduce media and influencers to the new Executive Chef, Brent Maxwell.
• Curate and invite local food, drink, and lifestyle media and influencers.
• Organize personalized dinner experiences for media and influencers who could not attend.

RESULTS

• 25 Event Attendees
• 11 Media Mentions 
• 5.3M PR Impressions
• 146 Social Media Hits
• 2.4M Potential Social Media Impressions