OBJECTIVE

Elevate Gargoyle Wine Club’s national profile and position its founders as thought leaders within the Canadian wine industry. The campaign aimed to build brand awareness, generate high-quality PR coverage, and highlight Gargoyle’s distinctive blend of premium wine curation and philanthropic mission.

APPROACH

• Launched a strategic PR campaign introducing Gargoyle Wine Club to national media and consumers
• Organized interviews and feature opportunities for the founders and sommelier team to share the brand’s story and social impact initiatives
• Partnered with food, drink, and lifestyle outlets to secure widespread editorial coverage and amplify brand credibility
• Collaborated with influencers to create authentic content showcasing the brand’s unique value proposition — where wine enjoyment meets giving back
• Curated media and influencer experiences featuring Gargoyle’s signature subscription box to encourage storytelling and engagement

RESULTS

• 43 media mentions secured across national and lifestyle outlets including Cityline, The Globe and Mail, Toronto Star, Chatelaine, Zoomer Magazine, BizBash, and Foodism
• 40.6M potential PR impressions generated
• 68 social media hits produced
• 4.9M potential social media impressions