OBJECTIVE

Celebrate the launch of the new Miss Dior Eau de Parfum through an immersive pop-up experience that brought the fragrance’s floral inspiration to life, driving awareness, engagement, and trial across key Canadian retail locations.

APPROACH

• Produced a three-day “Dior garden party” pop-up across top-tier GTA shopping centres: Square One, Yorkdale, and CF Sherway Gardens
• Designed an “instagrammable” multi-sensory environment inspired by the Miss Dior Millefiori garden concept
• Activated on-site fragrance sampling to drive product trial and conversion
• Gifted guests with custom flower cards as memorable branded keepsakes
• Developed cohesive digital and social content to extend the experience online
• Partnered with media outlets and invited key press to amplify brand visibility 

RESULTS

• 4.8K guests engaged across three events
• 100 social media hits generated
• 12.8M+ social media impressions
• 15 media mentions
• 3M+ PR impressions