OBJECTIVE

Re-introduce Skin Republic to Canadian consumers with a year-long PR and influencer strategy, focused on the brand’s masks, patches, and serums, and engage beauty, wellness, skincare, and lifestyle audiences through media and social channels.

APPROACH

• Executed four integrated campaigns across the year
• Built consumer connection through influencer marketing and a national virtual event with founder Samantha Wilson
• Drove media promotions around product launches, key holidays, and seasonal skincare trends
• Collaborated with beauty editors and skincare professionals to amplify credibility

RESULTS

• 48 media mentions
• 21.8M+ PR impressions
• 33 influencer partnerships
• 147 social media posts (IG static, Reels, Stories, TikTok)
• 1.3M+ social media impressions