OBJECTIVE

Promote the launch of Zitto Zitto Taverna’s new ZZT Bar and summer menu through an intimate media and influencer event designed to drive awareness, spark conversation, and increase restaurant bookings during the summer season.

APPROACH

• Hosted an exclusive tasting event for key media and influencers within Toronto’s food and beverage community
• Invited guests to experience the new ZZT Bar concept and sample seasonal menu additions curated by Zitto Zitto’s culinary team
• Encouraged real-time social sharing and engagement through personalized event experiences and branded content moments
• Organized one-on-one dining experiences for high-profile media and influencers unable to attend the event, ensuring extended coverage and visibility
• Captured organic user-generated content to amplify reach across digital channels
  

RESULTS

• 35 high-value guests in attendance
• 131 social media hits generated