OBJECTIVE

Launch J’adore Parfum d’Eau, Dior’s first patented alcohol-free, water-based fragrance, through immersive activations that built awareness, product education, and sales during the holiday season.

APPROACH

• Partnered with two high-traffic GTA malls for three immersive olfactory installations
• Designed a multi-sensory photo experience inspired by the fragrance
• Executed a media strategy to amplify awareness of the pop-ups
• Engaged on-site artists to hand-paint purchased bottles for customers

RESULTS

• 15K guests sampled (3 events)
• 1.8M+ paid impressions
• 200+ social posts
• 2.3M+ earned impressions
• 4.5K+ photos taken
• Complete sell-out of J’adore Parfum d’Eau at all mall locations
• Gold Award – Most Creative Promotional Kiosk, 2023 ICSC Visual Victories