OBJECTIVE
Deliver a captivating holiday pop-up experience at Holt Renfrew Yorkdale to immerse shoppers in Dior’s “Atelier of Dreams” universe, inspire holiday gifting, and drive in-store traffic and visibility throughout the festive season.

APPROACH

• Partnered with Holt Renfrew Yorkdale to host a luxurious Dior pop-up from November 21 to December 28, 2022
• Executed a targeted media and social strategy featuring online articles, e-blasts, radio ads, and influencer collaborations with outlets such as The Kit, blogTO, Curiocity, CHUM 104.5, and 99.9 Virgin Radio
• Enhanced the in-store experience with exclusive add-on services including personalized bottle engraving, bespoke souvenirs, sweet treats, and signature Dior gift wrapping
• Designed the activation to reflect the enchanting craftsmanship and elegance of Dior’s holiday campaign, reinforcing brand storytelling and emotional connection
  

RESULTS

• 6 sponsored online hits
• 83 sponsored radio hits
• 29 paid social media hits
• 3 newsletter inclusions
• 2.7M total paid media impressions
• 121 combined press and social mentions