OBJECTIVE

Deliver a 35-day holiday experience at Toronto’s Distillery District Winter Village to amplify Dior’s presence during the festive season and drive visibility through an immersive brand takeover.

APPROACH

Executed and managed a multi-touchpoint activation featuring:

• A 50-foot Dior Christmas tree with a custom star installation as the centerpiece photo moment
• A sampling station at the main entrance, staffed by brand ambassadors
• Content creation and production including a timelapse and sizzle reels to extend the experience digitally

RESULTS

• 84K visitors sampled
• 700K total foot traffic
• 1.2M Dior Beauty Instagram video views
• 1 timelapse video + 2 sizzle reels produced