OBJECTIVE

Create a memorable and educational brand experience for Sephora Store Directors across Canada, showcasing Dior’s new Lip Maximizers through an interactive and immersive activation at the Niagara Falls Convention Center.

APPROACH

• Designed a walk-through ceiling installation featuring Lip Maximizers and Lip Glow Oils for guests to “pick” their shade of choice
• Created an interactive photo area inspired by Dior’s Anya Taylor-Joy campaign with a clear acrylic bubble chair
• Provided instant branded photo prints in custom Dior frames for guests to take home
• Installed a large LED wall looping the campaign video and audio to enhance immersion
• Displayed a Dior couture wallet with QR code for a digital draw and newsletter signups
• Deployed six trained brand ambassadors to welcome guests and deliver product education

RESULTS

• 175 product knowledge cards distributed
• 504 products sampled
• 245 branded photos taken
• 237 draw entries collected
• 153 newsletter signups