OBJECTIVE

Reintroduce J’adore Parfum d’Eau through an engaging Mother’s Day activation designed to drive awareness, trial, and sales across key retail locations, while reinforcing Dior’s luxurious and emotional connection to the holiday.

APPROACH

• Partnered with high-traffic shopping centres—CF Sherway Gardens and Bramalea City Centre—to maximize reach and visibility
• Activated a multi-channel media campaign across CHUM 104.5, 99.9 Virgin Radio, and blogTO to amplify awareness
• Designed an immersive infinity mirror photo room experience offering branded INSTAX snapshots for guests
• Deployed Dior brand ambassadors to provide fragrance education and guide product sampling
• Directed interested guests to Hudson’s Bay Dior counters for purchases and personalized bottle engraving
• Integrated media partnerships and on-site artistry to elevate the overall consumer experience

RESULTS

• 4.2K guests engaged across two events
• Sales targets exceeded at both retail locations
• 2.7M+ paid media impressions generated through online and radio collaborations