OBJECTIVE

Amplify the Sauvage product line and drive Father’s Day sales through experiential pop-ups in Toronto and Montreal, combining immersive branding and interactive elements to boost visibility and consumer engagement.

APPROACH

• Partnered with malls in Toronto and Montreal to host three immersive installations
• Designed a multi-sensory olfactory experience
• Executed a media campaign to amplify awareness and attendance
• Curated an interactive photo opportunity to engage visitors

RESULTS

• 23.5K guests sampled (3 events)
• 234 sponsored radio hits
• 17 paid social media hits
• 3.1M+ total paid media impressions