OBJECTIVE

Amplify the new Miss Dior Parfum and boost Mother’s Day sales through experiential pop-ups in Toronto and Montreal, combining immersive branding and interactive elements to drive visibility and engagement.

APPROACH

• Hosted three pop-up events featuring:
  • On-site bottle customization
  • Interactive photo experience
  • Exclusive souvenirs with couture gift wrapping
• Engaged knowledgeable brand ambassadors to elevate the guest experience
• Executed a media campaign to maximize reach and awareness

RESULTS

• 38K+ guests sampled (3 events)
• 1.7M+ paid impressions
• 3K+ newsletter signups
• 7K+ photos taken