OBJECTIVE

Establish a strong and cohesive digital presence for Cassius through the official launch of its social media platforms, aligning the brand’s online identity with its refined in-venue experience.

APPROACH

• Officially launched Cassius’ Instagram presence in June with a refreshed and sophisticated brand identity
• Developed custom branded assets including highlight covers, social templates, and content graphics
• Executed three photo shoots and one video shoot to create a cohesive, high-quality visual library
• Implemented a structured content strategy and posting calendar informed by new brand guidelines
• Ensured brand consistency across all touchpoints to reflect Cassius’ elevated guest experience both online and in-venue

RESULTS

(June 2025 – November 2025):

• 3.1M+ total views
• 78.6K+ accounts reached
• 73.8% organic follower growth (gaining 2,429 followers)
• 71+ in-feed posted shared
• 12 videos created and shared
• 150+ template graphics created
• established a clean, elevated visual foundation for continued growth and engagement
• strengthened overall brand recognition and digital storytelling across platforms