OBJECTIVE

Rebrand and unify the digital presence of the Taverniti Group — encompassing Trattoria Taverniti, Trattoria Taverniti North, Tav’s Gnocchi & Pizza Bar, and Ristorante Rosina — by developing cohesive brand guidelines, a consistent tone of voice, and refreshed social media templates. Naloi Media Group led the full-scale content and strategy overhaul to establish an elevated and recognizable online identity.

APPROACH

• Developed comprehensive brand guidelines to ensure visual and tonal consistency across all four restaurant accounts
• Executed a three-month social media strategy including a content calendar, posting cadence, and engagement plan
• Directed and produced four creative photoshoots to generate on-brand, evergreen content
• Curated and scheduled three months of social media content optimized for engagement and growth

RESULTS

Across All Four Accounts (Nov 2022 – Jan 2023):

• 70+ Instagram posts published
• 127 Instagram stories shared
• 18.9K+ total reach across all accounts
• 2K+ total engagements
• ~10% average follower growth across the group
  

Breakdown by Account:

• Trattoria Taverniti North: 17 IG posts | 27 IG stories | 2.7K+ reach | 433 engagements | 7.5% follower growth
• Tav’s Gnocchi & Pizza Bar: 18 IG posts | 38 IG stories | 5.8K+ reach | 436 engagements | 0.7% follower growth
• Trattoria Taverniti: 19 IG posts | 35 IG stories | 4.7K+ reach | 720 engagements | 1.2% follower growth
• Ristorante Rosina: 16 IG posts | 27 IG stories | 5.8K+ reach | 414 engagements | 0.2% follower growth