BRIEF

Naloi Media Group was commissioned to launch the first ZWILLING Flagship store in Canada at CF Markville Mall on December 3, 2019. To celebrate the grand opening, Naloi Media Group hosted an exclusive event with top food influencers, chefs, and media personalities in the city, including Ming Pao Newspaper, York Region News, Style Democracy, View the Vibe, Dine Magazine, CTV’s on-air food expert, and more. The event successfully surpassed the client’s goals and expectations.

STRATEGY

• Exciting activations were held throughout the event, including a ribbon-cutting ceremony. 
• Exclusive unveiling of ZWILLING’s 2020 product category. 
• Special cooking demonstration hosted by Steve Gonzalez, Executive Chef of Baro Restaurant, to live-stream and create content for ZWILLING.

RESULTS

• 30 High-Value Guests
• +200 Social Media Mentions
• +1M Social Media Impressions
• Repurposed Content Generated