BRIEF 

For the 2020 Cinco de Mayo celebration, Naloi Media Group launched the “#LiftSpiritswithEspolon” social media campaign to support the hard-hit hospitality industry and promote the use of Espolon Tequila. The goal was to launch Espolon Tequila Canada on social media, grow its followers, and increase brand awareness in the target market in Canada. Five independent restaurants with national reach, including Rosalinda Restaurant, DaiLo Restaurant, El Catrin Destileria, Native Tongues Taqueria and The Citizen, were partnered with.

STRATEGY 

• Partner with five independent restaurants impacted by COVID-19 with national reach
• Organize a Cinco de Mayo Tequila and Taco Tour “Crawl” back-to-back on Instagram on May 5th, launching at 5 pm
• Each chef creates a South American-inspired recipe and tequila cocktail for audiences to follow along
• Cooking demos end with a live Grand Margarita Kit Giveaway
• 12 prominent food and beverage influencers launch Grand Margarita Kit Giveaways on May 5th at 5 pm.

RESULTS

• 1M+ Campaign Impressions
• 5 Participating Restaurants: +672k Social Media Impressions
• 12 Influencer Giveaways
• 10k Giveaway Entries
• 100k Giveaway Social Media Impressions
• 1.5k Instagram Follower Growth