OBJECTIVE

Celebrate Myth Restaurant’s one-year anniversary with a high-impact media and influencer event to unveil new menu additions crafted in collaboration with guest Chef Nikitas Pyrgis from Greece and Executive Chef Sergio Abrunho. The goal was to drive awareness, social engagement, and media visibility while showcasing Myth’s immersive dining experience.

APPROACH

• Hosted an exclusive One Year Ceremony highlighting new menu items and Myth’s signature live fire show entertainment
• Invited top-tier media and influencer personalities from Toronto’s food and beverage scene to experience the restaurant firsthand
• Organized personalized dinners for key media and influencers unable to attend the main event, ensuring consistent coverage and reach
• Encouraged real-time social sharing and press coverage to amplify the celebration across digital and traditional media platforms
  

RESULTS

• 4 media mentions secured
• 1M media impressions generated
• 70+ social media hits produced
• 3.1M social media impressions achieved