BRIEF

Naloi Media Group (NMG) was commissioned by Myth Restaurant to launch its new menu additions, featuring guest Chef Nikitas Pyrgis from Greece, for Myth’s One Year Ceremony. Chef Pyrgis collaborated with Myth’s Executive Chef Sergio Abrunho to bring innovative dishes to the menu. To spread the word, NMG invited top media and influencer figures in the food and beverage industry to a tasting event, which included a live fire show, with the aim of boosting online engagement and promoting the restaurant’s anniversary. The event was a success, resulting in 4 media placements and generating 3.1M social media impressions

STRATEGY

• Host One Year Ceremony providing media and influencer personalities with full Myth restaurant experience including new menu items.
• Personalized dinners for those who could not attend the One Year Ceremony.
• Encourage media and social coverage around the new menu items and Myth’s captivating live entertainment. 

RESULTS

• 4 Media Mentions 
• 1M Media Impressions
• 70+ Social Media Hits
• 3.1M Social Media Impressions