BRIEF

Naloi Media Group was hired by the owners of Sotto Voce Wine & Pasta Bar to launch their new restaurant Zitto Zitto Taverna, in Little Italy. The objective was to raise awareness among the target audience, generate curiosity and drive bookings. As a result of the campaign, Zitto Zitto’s Instagram followers increased by 400% in 1 week and the restaurant received 21 press stories from key outlets such as Zoomer Magazine, blogTO, and View the Vibe. Zitto Zitto was fully booked throughout October.

STRATEGY

• Organize a media relations campaign to target top-tier food, drink, and lifestyle outlets and secure press coverage. 
• Partner with influencers to maximize brand exposure and increase brand awareness. Develop a press release to announce the launch of Zitto Zitto Taverna to relevant media. 
• Leverage the unique Sicilian-inspired concept and menu to differentiate Zitto Zitto from other restaurants and generate interest from media and consumers. 
• Plan and execute targeted social media campaigns to increase reach and engagement, including a sponsored follow-to-win giveaway on Instagram.

RESULTS

• 21 Media Mentions 
• 23.3M PR Impressions 
• 50 Social Media Hits
• 4.8M Potential Social Media Impressions
• 400% Increased Instagram Following