BRIEF

In celebration of the new Miss Dior Eau de Parfum, Naloi Media Group was commissioned to create an immersive fragrance experience, the Dior Millefiori Garden Pop-up. Across three days and three venues, the pop-up experiences helped to raise product and brand awareness and to drive purchase. 

STRATEGY 

• Bring to life a Dior “garden party,” pop-event located at Toronto’s most popular shopping malls, Square One Shopping Centre, Yorkdale Mall and CF Sherway Gardens.
• Develop and create cohesive social and in-person content.
• Create an “instagrammable” scent experience.
• Drive trial with fragrance sampling.
• Gift guests with flower cards.
• Partner and invite key media outlets.

RESULTS

• 4.8K Guests (over 3 Days, 3 Events)
• 100 Social Media Hits
• 12.8M+ Social Media Impressions
• 15 Media Mentions
• 3M+ PR Impressions