BRIEF

Dior hired Naloi Media Group to expertly oversee and manage the captivating Atelier of Dreams holiday pop-up at Holt Renfrew’s Yorkdale Shopping Centre. From November 21st – December 28th, 2022, shoppers were invited to delve into the enchanting world of Dior and uncover the wonder of Dior’s holiday gifting options, featuring an array of sought-after gifts, sets, and services. The pop-up aimed to increase in-store traffic and enhance visibility during the holiday season.

As a result, Dior received 121 press and social mentions, earning 2.7M+ total paid impressions in leading outlets, including the Kit, blogTO, Curiocity, CHUM 104.5  and 99.9 Virgin Radio.

STRATEGY

• Partner with Holt Renfrew at Yorkdale Mall to present the pop-up event.
• Develop a media and social strategy to promote the event including online articles, e-blasts, radio ads and social posts from the KIT, blogTO, Curiocity, CHUM 104.5 and 99.9 Virgin Radio.
• Exclusive add-on services were offered to guests purchasing on site to build customer brand loyalty including: bottle customization, exclusive souvenirs, delectable delights and custom Dior gift wrapping.

RESULTS

• 6 Sponsored Online Hits
• 83 Sponsored Radio Hits
• 29 Paid Social Media Hits
• 3 Newsletter Inclusions
• 2.7M Total Paid Media Impressions