BRIEF

Naloi Media Group was commissioned by Dior to manage the fully immersive 35 day holiday experience, showcasing a holiday spectacle with a twinkling takeover of the iconic 50-foot Dior Christmas tree in Toronto’s iconic Distillery District Winter Village. The project aimed to boost visibility during the holiday season.

As a result, 54k fragrances were sampled with over 700k Winter Village visitors.

STRATEGY

• Enhance the enchanting Dior holiday experience with a customized show stopping Dior Christmas tree.
• Welcome and engage visitors with a fragrance sampling station, staffed by brand ambassadors. 
• Create a photo-worthy moment with an enlarged Dior star near the tree
• Develop a content strategy for photography and videography.

RESULTS

• 35 Activation Days Total
• 54k Fragrances Sampled
• 700k Total Foot Trraffic
• 1 x Timelapse Video
• 1 x 1 Min. Sizzle Reel
• 1 x 20 Sec. Sizzle Reel