BRIEF

Naloi Media Group was commissioned by Dior to develop and manage the Sephora Brand Fair hosted by Sephora Store Directors across Canada that took place at the Niagara Falls Convention Center. The project aim was to provide a memorable experience and product knowledge on the new Lip Maximizers. 

As a result, 175 product knowledge cards were handed out and 504 products were sampled.

STRATEGY

• Six staff members were on site to welcome guests, provide product knowledge and help facilitate the experience. 
• Lip Maximizers and Lip Glow Oils hanging from the ceiling for guests to walk through and ”pick off” the shade of their choice.
• Photographable area inspired by the new campaign visual featuring Anya Taylor-Joy, where guests could sit in the clear acrylic bubble chair and have their photo taken.
• Instant photos taken and printed on the spot with a custom Dior frame applied for the guest to take home.
• A large LED wall that played the campaign video and audio on loop.
• Dior couture wallet on display with QR code for one random guest that signs up for email newsletters to win.

RESULTS

• 175 Product Knowledge Cards Handed Out
• 504 Products Sampled
• 245 Photos Taken
• 237 Draw Entries
• 153 Newsletter Signups