BRIEF

Gargoyle Wine Club hired Naloi Media Group to create brand awareness nationally and build the profiles of the founders as thought leaders in the wine space. The campaign’s objective was to tell the brand’s story and generate qualitative PR by reintroducing Gargoyle Wine Club, enhancing media exposure, leveraging influential voices, and captivating consumers with their unique blend of wine and philanthropy.

As a result of the campaign, Gargoyle Wine Club received significant traction and interest from both media and consumers, including coverage in well-respected outlets such as Cityline, The Globe and Mail, Toronto Star, Chatelaine, Zoomer Magazine, BizBash, and Foodism Magazine.

STRATEGY 

• Introduce Gargoyle Wine Club to media and consumers through a PR campaign. 
• Offer wine subscription box experiences and interviews with the founders and sommelier team. 
• Partner with influencers to showcase the unique brand proposition of wine and philanthropy. 
• Partner with media outlets in food, drink and lifestyle verticals to increase brand exposure and secure media coverage.

RESULTS

• 43 Media Mentions
• 40.6M Potential PR Impressions 
• 68 Social Media Hits
• 4.9M Potential Social Media Impressions