BRIEF

Naloi Media Group was commissioned to support Look Good Feel Better (LGFB), a transformative charity aimed at empowering women undergoing cancer treatment. The goal was to raise awareness and encourage foot traffic to Hudson’s Bay Company’s 4-week in-store promotion in support of LGFB. A 360-degree social media and influencer campaign was developed to achieve this goal.

STRATEGY

• Develop a comprehensive social media and influencer campaign to raise awareness and funds for LGFB.
• Create custom content, including a campaign video, a photo-shoot with LGFB participants, and social media designs (ads and Instagram stories).
• Target specific audiences through PR and media relations and engage new audiences through influencer partnerships across Canada.

RESULTS

• +35 Influencer Partnerships
• +1.1M Social Media Impressions