BRIEF

Naloi Media Group  formed a strategic partnership between Iron Chef Canada and our client, ZWILLING J.A. Henckels. As the official cookware sponsor, ZWILLING equipped the two competing kitchens with their products in exchange for recognition on television, online, and social media. NMG managed the partnership from beginning to end, including contract negotiation, asset archiving, and social media promotion.partnership.

STRATEGY

• Identified opportunity to partner with Iron Chef Canada.
• Negotiated partnership contracts and managed logistics.
• Generated product visibility on camera throughout the show.
• Established national in-store marketing partnership.
• Leveraged strategic partnerships and social media expertise to drive successful collaboration and reach new audiences.

RESULTS

• 88k Broadcast Views
• 17.7M Online Impressions
• 990k Canadians Reached
• 263k Video Starts