BRIEF

The team behind popular hotspot The Citizen closed its doors and relaunched as Myth Restaurant, bringing a piece of traditional Greek culture and atmosphere to the heart of downtown Toronto. Naloi Media Group was commissioned to execute the PR launch and showcase the brand’s story of authentic Greek cuisine, ambience, and celebration.

As a result, Myth gained media attention from outlets like Toronto Life, Variety, Elite Gen, Narcity and TRNTO by Post City, resulting in 29 media mentions and over 52.1M impressions.

STRATEGY

• Target media for coverage in top lifestyle, food, drink, and culture outlets.
• Invite influencers and media for custom in-person tours of the 5,000-square-foot space, meet with the founders, and experience the menu and cocktail items. 
• Frame opening as a positive experience during isolating times, showcasing Greek culture in Toronto.

RESULTS

• 29 Media Mentions
• 52.1M PR Impressions