BRIEF

The team behind Gargoyle Wine Club launched Praise Bottle Shop in Toronto to bring their wine subscription box experience to life in a brick-and-mortar location. To celebrate the grand opening, Naloi Media Group orchestrated a media and influencer event, inviting notable guests such as Toronto Star, Foodism, Toronto Life, Addicted, and Menu Mag to tour the space, meet the founders, and learn about their mission for clean water. The event was a great success, garnering over 6.2M media impressions and 7.2k potential social media impressions for Praise Bottle Shop.”

STRATEGY 

• Curate and invite local food, drink and lifestyle media and influencers.
• Offer personalized wine recommendations and tastings.
• Give guests a chance to taste Praise’s tapas-style menu created and served on-site by Chef Doug Penfold.
• Organize personalized wine tastings for media and influencers who could not attend the event.

RESULTS

• 27 Event and Personalized Guest Experiences
• 15 Media Mentions
• 6.2M PR Impressions
• 59 Social Media Hits
• 7.2k Potential Social Media Impressions