OBJECTIVE

Celebrate the launch of Praise Bottle Shop — a brick-and-mortar evolution of the Gargoyle Wine Club — through an immersive media and influencer event designed to introduce the brand’s philosophy, showcase its curated wine offerings, and highlight its mission to support clean water initiatives.

APPROACH

• Curated an exclusive guest list of Toronto’s top food, drink, and lifestyle media and influencers
• Hosted a grand opening event featuring personalized wine tastings and guided recommendations from the Praise team
• Offered guests the opportunity to sample Praise’s tapas-style menu, crafted and served on-site by Chef Doug Penfold
• Organized personalized tasting experiences for key media and influencers unable to attend the main event, ensuring continued press visibility and engagement
• Positioned the event to tell the story behind Praise’s community-driven mission and elevate its brand presence within Toronto’s wine scene

RESULTS

• 27 total event and personalized guest experiences
• 15 media mentions secured
• 6.2M PR impressions generated
• 59 social media hits
• 7.2K potential social media impressions