BRIEF

Naloi Media Group was commissioned to plan and execute an event with Toronto’s top media and influencers, to promote ZWILLING’s new Fall/Winter collection. NMG developed the events concept as the #CulinaryWorld Journey handling the design, set-up, and RSVP list.  Welcoming over 80 guests at a luxury private home in Toronto. Guests were welcomed at the door with a passport and were encouraged to make a stop at each ‘country’ to have their passport stamped. Each of the five countries (USA, Japan, France, Italy, and Germany) reflected where the ZWILLING products were from and were outfitted with product, decor and cuisine reflective of the nation. Once their passports were stamped, guests were entered into a draw for a chance to win a prize.With top media attendees including: The Social – CTV, Cityline, Chatelaine Magazine, Food & Drink Magazine, Toronto Star and more!

STRATEGY

• Plan and execute an event to promote ZWILLING’s Fall/Winter collection.
• Develop an event concept called the #CulinaryWorld Journey.
• Outfit each station with products, decor, and cuisine reflecting the nation.
• Create a passport system where guests visit each station and have their passports stamped.
• Encourage guests to post on social media using the hashtag #CulinaryWorld.
• Leverage the event to generate PR impressions, social media hits and content creation for ZWILLING’s digital channels.

RESULTS

• +150 Social Media Hits
• 2M PR Media Impressions