BRIEF

Naloi Media Group executed a one-year PR and influencer strategy for the skincare brand, Skin Republic, aimed at re-introducing the brand to Canadian consumers. The four campaigns ran from October 2021 to October 2022 and focused on the brand’s popular masks, patches, and serums. The goal was to reach audiences through social media and top media outlets within the beauty, wellness, skincare, and lifestyle communities.

To build a personal connection with the target audience, the strategy utilized influencer marketing, while traditional media promotions were driven by skincare and beauty professionals and editors. The campaigns focused on winter/seasonal skincare, makeup preparation and anti-aging skincare. 

The results showed significant impact, with Skin Republic earning 48 press mentions and 21.8M media impressions in leading outlets, including the Toronto Sun, National Post, and Breakfast Television. Additionally, the brand received 147 social media mentions and over 1.3M social media impressions, highlighting the success of the PR and influencer strategy in re-introducing Skin Republic to the Canadian market.

 STRATEGY

• National virtual media event with founder Samantha Wilson.
• Pitched media around product launches, key holidays and seasons.
• Launched four national influencer campaigns in key regions.

RESULTS

• 48 Media Mentions
• +21.8M PR Impressions
• 33 Influencer Partnerships
• 147 Social Media Hits (including IG Static Posts, Reels, Stories, and TikTok Videos)
• 1.3M Social Media Impressions