BRIEF

Top hospitality players Harlo Entertainment, Honeycomb Hospitality and Food Dudes came together to form an unprecedented partnership transforming Hotel X’s three-level, rooftop patio into the ultimate staycation: Summer House.

Naloi Media Group was commissioned to launch Summer House, framing it as a place to play, eat and socialize and as the ultimate summer destination. We generated awareness of Summer House’s programming and drove visitors to take a staycation and experience it themselves. 

STRATEGY 

• Invite select media for one-on-one custom experiences at Summer House so they can personally experience the culinary, drinks, and programming
• Offer overnight stays at Hotel X to top-tier media for the ultimate staycation

RESULTS

As a result of the campaign, Summer House became a popular staycation destination, during the pandemic when international travel was limited. Summer House was featured in key outlets including The Kit, Toronto Life, Holr Magazine, View the Vibe, Narcity, blogTO, DailyHive and more! 

• 14 Media Mentions
• 16.5M Potential PR Impressions