BRIEF

We supported the Canadian launch of THE GRUFF STUFF, a new British premium skincare line making headway as a genderless and inclusive brand. The campaign consisted of four influencer campaigns launched throughout the year to generate buzz and awareness around the vegan skincare line. With over 30 top influencer partnerships in the beauty, lifestyle, and fitness space, we produced content around the product and fitness, Father’s Day and summer skincare tips. This program resulted in 162 social media posts and over 3.6M potential social impressions.

STRATEGY 

• Launched four influencer campaigns to generate buzz and awareness for THE GRUFF STUFF.
• Utilized over 30 top influencer partnerships in the beauty, lifestyle, and fitness space.
• Produced content around product and fitness, Father’s Day and summer skincare tips.
• Utilized influencer content for whitelisting campaigns, newsletter marketing, and organic reposting on brand-owned accounts.
• Showcased the simplicity of the three  products and ease of use through influencer content.
• Targeted a genderless and inclusive audience.

RESULTS

• 31 Influencer Partnerships
• 3.6M Potential Social Media Impressions
• 162 Total Social Media Hits