BRIEF

To celebrate Tweezerman’s 40th anniversary, Naloi Media Group was commissioned to work on a digital campaign and influencer marketing campaign to raise awareness around special, month-long promotions taking place on their website and encourage consumers to purchase the Anniversary Slant Tweezer online.  As a result the campaign received 392.2kmpressions with a reach of over 201.2k

STRATEGY

• Incorporate strategic partnerships with brow experts: Mary Dang, of Eye Love Beauty Bar and Haley Bogaert, of HB Face.
• Launch Facebook giveaways on Tweezerman’s page to drive traffic and awareness.
• Deploy an ad campaign across Facebook and Instagram to drive web traffic and purchase conversions.

RESULTS 

• +392.2kSocial Media Impressions
• +201.3k Social Media Reach
• CPM $5.50 (vs Standard FB $ 11.20)
• Purchase ROAS Return on Ad Spend ($3.87)