BRIEF

Zitto Zitto Taverna commissioned Naloi Media Group to promote their new ZZT bar and tasting of their summer menu. We invited key media and influencers in the food and beverage space to celebrate the new launch. The objective for this event was to generate awareness around Zitto Zittos’ new menu additions and create conversation throughout the food and beverage media space in order to stimulate bookings. The success of the event resulted in 131 social media mentions and 2.2M potential social impressions.

STRATEGY

• Invited guests to experience the new bar and summer menu in person.
• Encouraged influencers to post content about the event and tag Zitto Zitto.
• Hosted personalized dinner experiences for media and influencer personalities who could not attend the event. 

RESULTS

• 35 Guests
• 131 Social Media Hits 
• 7 Media Mentions
• 1M+ PR Impressions
• 2.2M Potential Social Media Impressions