BRIEF

Naloi Media Group worked on a year-long campaign to manage the ZWILLING Group of brands’ social media channels,  create a digital content strategy and advertising plan and conduct community management. The main focus was to integrate social media shopping applications on Facebook and Instagram to drive purchase conversions and increase web traffic which resulted in us exceeding our KPI sales goal by 29%. Through developing custom content for Instagram and Facebook, ZWILLING saw a 14% increase in followers. 

STRATEGY

• Develop a content strategy for paid and organic content for Facebook and Instagram.
• Develop a content plan around global and localized media campaigns.
• Develop social calendars to fulfill integrated marketing and sales campaigns.
• Collaborate with the marketing and sales departments to build a social media buying strategy. 
• Create a social media playbook adhering to crisis communications plans, reporting protocols and community posting guidelines.

RESULTS

On Instagram:

• Total Impressions: 2.6M+
• Total Reach: 1.6M+
• Exceeded sales KPIs by 29%
• Increased Purchase Conversions by 59% from 2018
• Return on Ad Spend (ROAS): $35.06

On Facebook:

• Cost per Thousand Impressions (CPM): $8.79 (vs standard $11.20)
• Impressions: 126k+
• Reach: 68.7k+